The Name and Logo
The Logo
The anchor is a symbol of hope that originated in the 2nd century AD. It was drawn from the Letter to the Hebrews that is found in the Bible. In the letter, it states that hope is a steadfast anchor to the soul (see Hebrews 6:17-20). Because of this, the anchor was added to many tombs within the catacombs of Rome to symbolize the hope the person held during life. As time has progressed, the anchor has continued to symbolize an instrument to keep one grounded, a source of stability, and a strong and steady place where one can be certain not to be blown away by the storms of life.
In this logo, the rope attached to the anchor represents our lives. The rope shows the twists and turns that life takes. The untied end of the rope symbolizes the place many parents and teachers find themselves: frayed, worn out, and “at the end of their rope.” The other end of the rope is securely tied to the anchor. When you are at the end of your rope, remember there is always hope [Spero]!
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Spero Behavioral Coaching and Supports
I don’t know about you, but there are times that I have wondered about the meaning of a company name, especially a name that is not self-explanatory, or why a company chose a specific logo. Maybe you have wondered this too.
What’s in a Name?
Spero is a Latin action verb that means “to hope.” This means that spero is the action of hoping. You could say spero is the word that describes what we are “hoping for” or “looking forward to.” As parents, we may be “spero” [hoping for] our children to be successful as adults or we may be “spero” [looking forward to] our children making it through one grocery store visit without a temper tantrum. As teachers, we may “spero” to make it through a class without disruptions.
Throughout my years of training adults who work with children with challenging behaviors, I have learned that hope will keep a person moving forward toward the goal they hope to achieve. Spero Behavioral Coaching and Supports, LLC is a company focused on bringing hope to parents and teachers.